Powered by the A18 Pro chip and built for Apple Intelligence, the Pro lineup introduces larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life.
CUPERTINO, CALIFORNIA —Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system. That understands private context to deliver intelligence that is helpful and relevant while defending user privacy.
Camera Control unlocks a fast, intuitive way to tap into visual intelligence and easily interact with the advanced camera system.
Highlighting a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision. These new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional improvements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; & studio-quality mics to record more true-to-life audio.
The durable titanium design is durable yet lightweight, with larger display sizes, the thinnest borders on any Apple creation, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever.
IPhone 16 Pro and iPhone 16 Pro Max will be available in four fabulous finishes:
Black Titanium, Natural titanium, White titanium, & Desert titanium. Pre-orders begin Friday, September 13, with accessibility beginning Friday, September 20.
Built for Apple Intelligence:
Apple Intelligence on the iPhone 16 lineup harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and quicken everyday tasks. Apple Intelligence keeps the privacy and security of user data with Private Cloud Compute.
This groundbreaking approach provides the ability to flex and scale computational size between on-device processing & larger, server-based models that run on dedicated Apple silicon servers — an extraordinary step forward for privacy in artificial intelligence. Apple Intelligence will be available as a free software update, with the first set of features rolling out next month in U.S. English for most regions around the world.
With system wide Writing Tools, users can adjust notes or emails to be more friendly, more concise, or add a more professional tone to their writing; check for grammar, word choice, and sentence structure; and summarize selected text to make it more digestible. In the Notes and Phone apps, users can also record, transcribe, and summarize audio. When a recording is initiated while on a call in the Phone app, participants are automatically notified. Apple Intelligence produces a summary to recall key points.
Apple Intelligence helps users prioritize with summarized notifications, along with Priority Messages in Mail. A feature that understands the content of emails and surfaces time-sensitive messages. Across a user’s inbox, summaries convey the most significant information of each email in its place of previewing the first few lines.
Siri becomes more deeply integrated into the system experience and gets a brand-new design with an graceful glowing light that wraps around the edge of the screen when active. With richer language-understanding capabilities, communicating with Siri is more natural and flexible. Siri follows along when users stumble over their words, and maintains context from one request to the next. Users can type to Siri at any time, and switch fluidly between text and voice as they accelerate everyday tasks. Siri also now has wide product knowledge to answer thousands of questions about features on iPhone and other Apple devices.
Additional Apple Intelligence features will roll out later this year and in the months following. Including Image Playground, which allows users to create playful images in moments. Emoji will be taken to an entirely new level with the ability to create original Genmoji by simply typing a description, or by selecting a photo of a friend or family member. Siri will be able to draw on a user’s personal context to deliver intelligence that is tailored to them. It will also gain onscreen awareness to understand and take action with users’ content, as well as take hundreds of new actions in and across Apple and third-party apps. And while using iOS 18 features like Siri and Writing Tools, users will be able to easily access ChatGPT.
An Incredibly Light and Durable Design with Larger Displays:
The new Pro lineup features the thinnest borders of any Apple product and introduces larger display sizes: 6.3 inches on iPhone 16 Pro and 6.9 inches on iPhone 16 Pro Max — the largest iPhone display ever.1 the fabulous Super Retina XDR displays with Always-On and ProMotion skills help users accomplish more. Both models offer industry-leading durability with a strong, lightweight titanium design, as well as the latest-generation Ceramic Shield, which has an advanced formulation that is 2x tougher than glass on any other smartphone.
The new automatic architecture improves heat dissipation and efficiency for up to 20 percent better continual presentation. Along with the new internal design and advanced power management of IOS 18, greater batteries are optimized to offer a huge leap in battery life.
Introducing Apple Camera Control:
Camera Control — a result of thoughtful hardware and software integration — makes the pro camera system more versatile with an innovative new way to quickly launch the camera, take a photo, and start video recording. It has a tactile switch that powers the click experience, a high-precision force sensor that enables the light press gesture, and a capacitive sensor that allows for touch interactions.
A new camera preview helps users frame the shot and adjust other control options — such as zoom, exposure, or depth of field — to compose a stunning photo or video by sliding their finger on the Camera Control. Later this fall, Camera Control will be efficient with a two-stage shutter to automatically lock focus and exposure on a subject with a light press, letting users reframe the shot without losing focus.
Also, developers will be able to bring Camera Control to third-party apps such as Kino, which will offer users the ability to adjust white balance and set focus points, containing at various levels of depth in their scene.
New Pro Creativity across Photo, Video, and Audio:
With iPhone 16 Pro and iPhone 16 Pro Max, the world’s favorite camera gets even more powerful. Powered by A18 Pro, the promoted camera system introduces a new 48MP Fusion camera with a faster, more efficient quad-pixel sensor and Apple Camera Interface, unlocking 4K120 fps video recording in Dolby Vision — the highest resolution and frame-rate combination ever available on iPhone, and a smartphone first. The quad-pixel sensor can read data 2x faster, enabling zero shutter lag for 48MP ProRAW or HEIF photos.
A new 48MP Ultra Wide camera also features a quad-pixel sensor with autofocus, so users can take higher-resolution 48MP ProRAW and HEIF images when capturing exclusively framed, wider-angle shots or getting close to their subjects with macro photography. The powerful 5x Telephoto camera now comes on both iPhone 16 Pro and iPhone 16 Pro Max, allowing users to catch the action from farther away, no matter which model they choose. IPhone 16 Pro and iPhone 16 Pro Max now take spatial photos in addition to videos to help users relive memories with remarkable depth on Apple Vision Pro.
